Casanova Garcia Miguel Angel Propietario del Establecimiento de Comercio Lacteos la Delicia la Frontera

Sobre la empresa

Culture runs in our blood. It influences our every decision. We understand its power and how to use it uniquely to engage consumers and brands. We are C2B experts – we translate culture into business impact. After all, it’s easy to translate from one language to another. There’s an app for that. Translating cultural insights and nuances, that’s more difficult. Translating them into business results… that, is an art. And it’s our business. By getting to the heart of culture, we create ideas that move people and brands. Our Leadership Ingrid Otero-Smart President/CEO Elias Weinstock EVP/Chief Creative Officer Karla Acevedo SVP/Account Leadership Will Pierce SVP/Chief Strategy Officer Cultural Translators Today’s Latino consumers don’t want to be forced to choose between their Hispanic and American identities. And they no longer fit the outdated acculturation model of fitting into one bucket. That’s why we believe acculturation is a journey – not a destination. And why we treat U.S. Latinos as the beautifully culturally fluid people they are. But marketing to these consumers can be incredibly complex…and even a little scary at times. There’s a myriad of rich, Latinx subcultures to tap into, but how do you know which to engage and how to do so authentically? And even once you’re ready to engage, how do you ensure your marketing efforts succeed instead of becoming the next viral lesson of how not to reach multicultural consumers? The key is having an agency partner on your side th

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