Agropecuaria Martins E Bastos LTDA

Sobre la empresa

Hello, I'm Shawn Martin A marketing / creative consultant based out of Richmond, VA. I provide complete marketing solutions from creative direction and creation to data analysis. We're going to be best friends. Download CV My Works Scroll Down My Portfolio Recent Works All Brand UX/UI Design Elephant Email Design Learn more Elephant Email Design System As part of the communications strategy I developed for Elephant Insurance, I created a new email design system to be more consistent with our brand standards and other channels while increasing engagement. Key Performance Indicators: Increase customer engagement in email. Increase customer retention. Increase customer payment success. Decrease unnecessary customer calls to the call center. To achieve these targets we created this design system to: Tailor communications to each customer by utilizing dynamic content blocks. Use a better visual hierarchy to increase legibility for important information such as payment amounts and due dates. Use new visual indicators such as warning banners when accounts are past due / at risk of lapsing coverage. Outcomes: 50% increase in overall click-through rate for email. 45% reduction in unsubscriptions for acquisition emails. 10% reduction to our call center for newly onboarded customers. Elephant Brand Strategy Learn more Elephant Brand Standards Guide I led the creation of a new brand standards guide as part of an overall brand and commnunications strategy refresh for Elephant. The goal of

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Exporta productos agroindustriales.

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